Enchant, The World’s Largest Christmas Light Spectacular, Will Return to Dallas’ Fair Park

Hallmark Channel joins as a partner, adding exclusive holiday experiences for guests.

Enchant, the world’s largest holiday-themed light event, announced the holiday light experience will return to Fair Park for the second year in a row.

“We bring a new story and exciting elements to our featured light maze each year, so guests always have something new to experience when returning to enjoy holiday nights at Enchant with family and friends,” said Enchant Christmas founder and CEO Kevin Johnston.

Opening on November 25, the sprawling 10-acre event will feature an all-new interactive light-maze adventure, “The Mischievous Elf”, new interactive games, and the charming Village gathering spot, will all take place in a new location on the Fair grounds for guests to enjoy.

“We look forward to hosting Enchant again at Fair Park,” said Peter Sullivan, general manager at Fair Park. “We experienced a successful first run last year and are excited to welcome the thousands of families and visitors who will be attending this upcoming holiday season”.

This year Enchant will string its incredible light displays in several locations around the country and will be joined by first-ever national sponsor, the Hallmark Channel.

“Hallmark Channel’s ‘Countdown to Christmas’ is synonymous with the holidays, bringing warmth, connection and happiness to millions of viewers,” said Lara Richardson, chief marketing officer, Hallmark Media. “Lights are such an integral part of Christmas magic, whether they be displayed on your house; strung throughout your favorite hometown spots; or featured in grand, eye-opening light displays like Enchant, this partnership creates a new way to spread Hallmark Christmas joy.”

The popular television network will be offering guests a variety of custom experiences, including a “Hallmark Cozy Christmas” lounge, photo opportunities, Hallmark Channel wine tasting and a chance for fans to win a set visit to a Hallmark movie while in production.  

“Hallmark Channel is the perfect partner to join Enchant across America this year. It’s an amazing brand fit in every way with the premium, experiential holiday celebration we’ve created,” said LeeAnne Stables, chief marketing officer for Enchant. “We have so many fun surprises waiting for their millions of fans, including that Hallmark classic—delicious mugs of Enchant hot chocolate ready to go.” 

Tickets for Enchant go on sale Sept. 15 at enchantchristmas.com.