Don’t toss out that pink bag. Trust me.

Image via glossier.com

Now that you’ve gone crazy shopping the Glossier Dallas Pop-Up Shop, (which is open through November 15), you now have at lease one of their pink bubble wrap pouches.

It is easy to dismiss this bag as merely a protective way to carry your precious beauty goodies home. But this bag is your new clutch.

For years, celebrities and devoted Glossier fans alike have been spotted wearing the coveted pink bubble wrap pouch, like it were a handbag, carrying everything in it from their favorite Glossier products to their keys, phone, and money.

Here’s what I’m carrying in one of my pink bubble wrap pouches:

What do you/will you carry in yours?

Scoop: I was so lucky to have been invited by Glossier to attend the exclusive preview party before the opening of the Dallas pop-up shop. Check out some of the images of the super fun night below.