The burger chain with a cult-like following opens another North Texas location.

Shake Shack in Preston Hollow at Preston Royal Village (6025 Royal Lane, Suite 305, Dallas, TX) opens TODAY, Friday, September 29th, at 11am.

The menu will feature all of the familiar menu favorites, including the Dallas-exclusive Link Burger, a cheeseburger topped with griddled Pecan Lodge jalapeño cheese sausage link, pickles and ShackSauce®.

In addition to the Shack classics, the Preston Royal Shack will be spinning up a selection of local frozen custard concretes: Shacky Road (chocolate custard, marshmallow sauce, chocolate truffle cookie dough and almonds), Royal Treatment (vanilla custard, marshmallow sauce and crispy crunchies) and Pie Oh My (vanilla custard and slice of Emporium Pies featured pie).

As part of Shake Shack’s mission to Stand For Something Good®, the Preston Royal Shack will donate 5% of sales from its Pie Oh My concrete to Children’s Medical Center Dallas, the flagship hospital of Children’s Health. Shack team members will also volunteer at events run by the hospital.

About Shake Shack

Shake Shack is a modern-day “roadside” burger stand known for its 100% all-natural Angus beef burgers and flat-top Vienna beef dogs (no added hormones and no antibiotics ever), 100% all-natural cage-free chicken (no antibiotics ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine (available at select locations) and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. From its premium ingredients and caring hiring practices to its inspiring designs and deep community investment, Shake Shack’s mission is to Stand For Something Good®. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has opened multiple locations in 15 states and the District of Columbia, as well as international locations including London, Istanbul, Dubai, Tokyo, Moscow and more.

Learn more at: shakeshack.com | instagram.com/shakeshack| snapchat.com/add/shacksnaps | facebook.com/shakeshack | twitter.com/shakeshack