koyVoca, a newbie to the world of beauty, is giving women of color the shade range we deserve.

The struggle is real for all women when it comes to finding the right foundation shade. Women of color have a particularly hard time because our skin tones are quite complex and are harder to match.

With drugstore and other mainstream makeup brands continuing the only offer a few shade options for women of color, koyVoca is a line specific for brown girls. All shades of brown!

Their main product, a cream-to-powder foundation that comes in twenty-one shades, evens skin tone and blurs imperfections with a buildable velvet matte coverage formula. The price tag is only $16. That’s about the cost of a M•A•C lipstick!

The brand also offers color correctors, translucent powders, highlighters, a selection of brown-girl-friendly contour creams and nude lippies, all at an affordable price. Visit koyVoca online to see the full collection of products.